Retail trade
Retail trade carries about 6.1% weight in Dayton's 2024 economy, spread across stores, dealerships and service counters. Retailers and dealers using Salesforce for customer service or B2B accounts often find that cases are logged inconsistently and customer history is scattered across stores. Optimization standardizes case categories, adds macros and knowledge articles for common questions and builds a customer view that store and service staff share, so repeat questions are answered once instead of by every location.