Health care and social assistance
Health care and social assistance makes up about 7.8% of metro GDP, anchored by two university-affiliated academic medical systems. Their Salesforce teams juggle patient outreach, referral workflows, donor relations and community programs, often with separate owners for each. Managed services gives them one queue for all of it, with privacy review built into every change, prompt access removal when staff leave, and release testing on the outreach journeys and referral routing clinicians depend on.