Manufacturing
Manufacturing contributes about 8.3% of the metro's 2024 GDP, much of it from companies selling engineered or branded products through distributors. For them, integration usually means bringing ERP orders, invoices, inventory and pricing into Salesforce so reps can answer customer questions without calling operations. We keep the ERP as the system of record for prices and orders, sync only what sales and service need, and design account-matching rules carefully, since customer numbers rarely line up cleanly between the two systems.
Financial Services / Asset Management
For asset managers, advisors want current holdings, performance and cash movements next to each relationship, but those numbers belong to portfolio accounting and custodial platforms. Integration brings summarized positions and transactions into Financial Services Cloud on a schedule that fits how often they change, rather than streaming every trade. We also map legal entities and accounts carefully, because one household may hold many accounts registered under different names, trusts and custodians.
Digital Media & Film
Media and entertainment businesses collect audience data in ticketing, streaming, commerce and email platforms that were never designed to share it. Data Cloud can stitch those identities together for segments and personalized outreach, while raw event streams stay outside the core CRM objects. Sponsorship sales, meanwhile, needs campaign delivery and audience metrics connected to deals. We separate those two flows so fan-level data stays governed while sales teams still see the results they can show sponsors.