Finance and insurance
At 10.3% of 2024 metro GDP, finance and insurance leads Birmingham's private economy. For regional banks, insurance carriers and agencies implementing Salesforce, the defining choices are whether households and business relationships are modeled through Financial Services Cloud, how referrals pass between retail, commercial and wealth teams, and how record access is restricted by line of business. We document those decisions for compliance review before configuration starts, which prevents costly redesign after launch.