Finance and insurance
Finance and insurance is tied with professional services as the largest private sector in the metro, at about 9.6% of 2024 GDP, and several national financial firms have moved their headquarters to the region in recent years. For banks, wealth firms and insurers here, the implementation decisions that matter are Financial Services Cloud versus Sales Cloud, how households and relationships are modeled, and permissions tight enough for compliance review. We settle those in design, before anything is built, because they are expensive to change later.