Retail trade
Retail trade contributes about 6.9% of 2024 metro GDP, and retailers moving to Salesforce usually have customer data spread across commerce, point-of-sale and email systems, each assigning its own customer numbers. We match customers across those sources, bring forward opt-ins and suppressions exactly and load order summaries rather than every transaction line. Service and marketing then start from one customer record, and the old systems can be retired or kept read-only.