Retail trade
Retailers and consumer brands serving the region's large population tend to hold customer records in point-of-sale, ecommerce and loyalty tools, each keyed differently. Migrating service and customer data into Salesforce means choosing a matching rule, often email plus phone or loyalty number, merging duplicates before load, and keeping purchase summaries rather than every transaction. Getting that right is what lets agents recognize a returning shopper on the first call and resolve the issue quickly.